One Setback, Two Steps Forward

Another first today, on the road to nirvana.

Within the safe confines of my mind, my idea makes perfect sense. Not only do I see a consumer need that I think I’m qualified to meet, but I envision a philosophy, brand and identity that address a gaping hole in the financial-services landscape. I’m not the one to point out – but will repeat here – that the best known brands out there set themselves apart not by virtue of what they do, but why. (To borrow the example from the video I just linked to, many companies make computers, phones, etc. Meanwhile, Apple’s meteoric rise above all competitors can be attributed to the fact that they’ve had a very clear purpose along the way: to make products that challenge the status quo.) I mention this only to make the connection that the ‘Why?’ of my idea is extremely clear to me, so naturally I feel poised for Applesque success. (That’s how that works, right?)

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Decasshole

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At the outset, nearly a fortnight ago, I speculated that a half-dozen posts might be enough for my ramblings of futility to be outpaced by the futility of my ramblings. I’m here to report that I’ve blown that mark out of the water: still standing, 10 entries in! Such a monumental achievement deserves proper acknowledgment; after all, no self-respecting corporate citizen misses an opportunity to exaggerate the magnitude of an accomplishment.

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