One Setback, Two Steps Forward

Another first today, on the road to nirvana.

Within the safe confines of my mind, my idea makes perfect sense. Not only do I see a consumer need that I think I’m qualified to meet, but I envision a philosophy, brand and identity that address a gaping hole in the financial-services landscape. I’m not the one to point out – but will repeat here – that the best known brands out there set themselves apart not by virtue of what they do, but why. (To borrow the example from the video I just linked to, many companies make computers, phones, etc. Meanwhile, Apple’s meteoric rise above all competitors can be attributed to the fact that they’ve had a very clear purpose along the way: to make products that challenge the status quo.) I mention this only to make the connection that the ‘Why?’ of my idea is extremely clear to me, so naturally I feel poised for Applesque success. (That’s how that works, right?)

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